Ambassador program aims to address tourism impacts
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Ambassador program launched to address tourism-related impacts at Tahoe
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New traveler responsibility pledge educates visitors about taking care of the SIerra
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Photo Credit: Ming Poon
Popularity of the Lake Tahoe-Truckee region continues to grow as visitors seek recreation amenities and outdoor spaces that the Sierra is known for. To protect and preserve vulnerable ecosystems and residential communities, regional visitor bureaus have joined forces to focus on educational tactics that reinforce the importance of mindful, responsible travel.
To encourage stewardship and offer specific actions that visitors can take to help protect Lake Tahoe, surrounding communities, wildlife and the environment, a new Traveler Responsibility Pledge will be introduced this spring. Composed of six tenets that align with primary sustainability initiatives of the region, the pledge outlines actions visitors and residents can do to immediately reduce their travel related impacts.