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To other retailers such as bloomingdale s macy s, h&m, saks fifth avenue or do both? i have an opinion but i m interesting to hear what you say. you have to do it all. try all the channels. scott jordan is the ceo out of idaho. he has an innovative travel ware. years ago he went to retailers and said, would you like to sell me product? he got a resounding no. he got great buzzes online and they started calling him. you have to try everything for it to work. i second that. retailers want to see traction, so why not start your own traction and develop press. you don t want press that doesn t lead anywhere, so you want to be selling product when you re developing press and come to the retailers to say, look at all that momentum, be a part of the action. i was going to say the same thing. it is pretty easy and cheep. the other products are doing it. let s move to the next one. this is about the head of the ....