The japanese government and organisers are planning to hold the 12 Day Event largely without spectators, following a surge in covid 19 cases. So what will it mean for sponsors . During the Olympic Games, toyota chose not to run olympics related Tv Commercials in japan. And panasonic scaled back its Client Entertainment plans after spectators were banned. Will the paralympics face similar challenges . Joining me now is conrad wiacek, whos the head of Sport Analysis at globaldata. How does the Paralympics Sponsorship Work . Obviously for the vast majority of sponsors they were given Activation Plans for years in the making. Without fans in attendance, the ability to engage with fans directly, those Activation Plans would have changed to a more digital focus and there will be a change of strategy for a lot of these brands in their association with the olympics and paralympics. And paralympics. Presumably they need and paralympics. Presumably they need to and paralympics. Presumably they n
Their way east out into the sea, but if we look in the atlantic we have a band of cloud that will bring rain in from the west tomorrow, but today The Sun is out across many parts of The Sun is out across many parts of the country and we have much drier weather around as well and the winds are quite light and it feels warm as well. Not without one or two showers across england and wales, mainly focus to the North East of england and the bulk of the heavy and developing Thundery Showers will developing Thundery Showers will develop in the North East of scotland and we have more Cloud Coming In, butahead of scotland and we have more Cloud Coming In, but ahead of The Cloud in The Sunshine, temperature is higher today, 20 and the Central Belt of scotland and 23 is the high across Eastern Parts of england. Still a few sharp showers during the evening and they will push away and then we look at all of the Cloud Coming In from the atlantic, and here it is overnight, thickening up in the West B
The tokyo olympics have ended, with a Closing Ceremony in the national stadium devoid of fans. Moments after the flame was extinguished in the Olympic Stadium a volley of multi coloured fireworks lit up the Night Sky about the Olympic Stadium where athletes were already heading for the exits. The president of the international olympic committee, thomas bach, thanked the people of japan and described the 16 Day Event as unprecedented because of the pandemic. The olympic flag was handed over to the mayor of paris where the games will be held in three years time. Team gb have matched their Medal Total from London 2012 with 22 golds, and 65 medals in total. Jason kenny won a Gold Medal in the Mens Kieren Cycling event in the veladrome. That makes him britains most successful male athlete with a total of seven olympic Gold Medals under his belt and a total of nine olympic medals in all. In the boxing ring, there was gold for Lauren Price in the Womens Boxing middle weight final. She beat Ch
The country faces its most intense heatwave in more than 30 years. New changes to the uks Covid Travel Restrictions come into force. Double vaccinated people travelling from france to the uk will no longer have to isolate. The argentine Football Star Lionel messi is emotional as he confirms that he is leaving barcelona after twenty years at The Club. Hello and welcome if youre watching in the uk or around the world. The tokyo olympics have ended, with a Closing Ceremony in the national stadium devoid of fans. Moments after the flame was extinguished, a volley of multi coloured fireworks lit up the Night Sky above the stadium where athletes were already heading for the exits. The president of the international olympic committee, thomas bach, thanked the people of japan and described the sixteen Day Event as unprecedented because of the pandemic. The olympic flag was handed over to the mayor of paris where the games will be held in three years time. Team gb have matched their Medal Total