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To commemorate Serena Williams 27th and final year as a professional athlete Nike and AKQA harnessed the power of AI and advanced machine learning to create Never Done Evolving displaying Serenas evolution of championship like never before. Pitted against her former self the final gameplay of Serena 1999 vs. Serena 2017 was broadcasted to the public via a YouTube livestream reaching over 1.69 million of Nikes subscribers.

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