The circular economy can save the planet – if we start innovating now
As we begin 2021, businesses face a complex matrix of challenges – from rising geo-economic tensions to the urgency of the climate crisis. With less than 10 years to achieve the United Nations Sustainable Development Goals (SDGs), the Decade to Deliver is underway, and leaders must act for impact now.
The moment for change is now
Transitioning to a holistic circular economic model is critical to reducing environmental degradation and prioritizing biodiversity and nature, while also delivering on future competitiveness. In a circular economy, waste is designed out, and products are instead looped back into the production system at end of use. Consequently, growth is decoupled from the consumption of scarce resources, and materials are kept within productive use for as long as possible.