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To print this article, all you need is to be registered or login on Mondaq.com. From time to time we are receiving requests from some clients, particularly those acting as a distributor or a representative, for filing an application for registration of a trademark in their own name in respect of the trademarks they are selling and distributing in Turkey. Whenever we face such a request, our first question is always: Have you received permission from the proprietor of trademark? Some of the clients may even sometimes show a negative reaction to this question. Because as the proprietor of the trademark is seated abroad and is probably not ....
To print this article, all you need is to be registered or login on Mondaq.com. Imagine successfully building your own brand, taking over half a decade to accomplish. This will include much more than just a marketable logo or a well-placed advertisement. Acquiring clients whilst building trust between the services you provide and your customers, will be hard work. All this will be of paramount importance to the brand name and requires substantial capital, a significant period of time, high level of skill and diligence, but above all achieving to effectively stand out from the crowd and differentiate your brand from the competition in the market. It is, ....