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ABC News(NEW YORK) Online retailer Shein has become well-known for its massive inventory of trendy clothing produced and sold to consumers on the cheap.
In just a few short years, the company catapulted to the top of the fast fashion world by harnessing influencer culture and outperforming rivals – all while staying secretive about their operations.
“This company just seemed to kind of come out of nowhere. There are so many fashion companies out there. But we ve never really seen one grow this quickly and take this much market share as quickly as Shein did,” said Elizabeth Cline, author of "Overdressed" and "The Conscious Closet."
It’s now the most-visited clothing website in the world, with customers spending twice as much time on the site than Nike.com, which is the next most popular site, according to Similarweb Digital Data.
The idea behind fast fashion is to get the newest styles on the market as quickly and cheaply as poss ....
ABC News(NEW YORK) Online retailer Shein has become well-known for its massive inventory of trendy clothing produced and sold to consumers on the cheap.
In just a few short years, the company catapulted to the top of the fast fashion world by harnessing influencer culture and outperforming rivals – all while staying secretive about their operations.
“This company just seemed to kind of come out of nowhere. There are so many fashion companies out there. But we ve never really seen one grow this quickly and take this much market share as quickly as Shein did,” said Elizabeth Cline, author of "Overdressed" and "The Conscious Closet."
It’s now the most-visited clothing website in the world, with customers spending twice as much time on the site than Nike.com, which is the next most popular site, according to Similarweb Digital Data.
The idea behind fast fashion is to get the newest styles on the market as quickly and cheaply as poss ....
KTBB.com - News Weather Talk ktbb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ktbb.com Daily Mail and Mail on Sunday newspapers.
Online retailer Shein has catapulted to the top of fast fashion — but not without controversy wjol.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wjol.com Daily Mail and Mail on Sunday newspapers.
Online retailer Shein has catapulted to the top of fast fashion — but not without controversy kxel.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kxel.com Daily Mail and Mail on Sunday newspapers.