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How the Levi's 501 jeans became a cultural artifact: 'The design is perfect… it's not a response to any other type of style' | Culture

The garment just turned 150 years old. This is how the clothing company works and innovates at their San Francisco headquarters, with an ever-changing take on the cowboy style ....

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Levi's Historian Brings Archival 501s to Project Las Vegas

Levi Strauss & Co. historian Tracey Panek shared how the jean has evolved over a century and a half. ....

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How jean makers in the 1890s designed tiny pockets - but can YOU guess what it's for?

Have you ever wondered what the small pockets on jeans are used for? The confusing design dates back to the 19th century, and made a lot more sense when first introduced. ....

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Levi's 501s turn 150, but no one plans to change the design that Apple founder Steve Jobs loved

Levi’s is celebrating the anniversary of its oldest style, the 501. Its appeal, says the company’s design director, is that it refuses to change. ....

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The iconic garment began as a practical piece of clothing for miners to wear during long, difficult shifts ....

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