In most of the world, April marks the beginning of spring, a renewal, and of fresh hope.
In most of the world, April marks the beginning of spring, a renewal, and of fresh hope. It also marks the gateway to the busy tourism season and a time for tourism professionals to step back and contemplate their industry. Tourism has become an ever more complicated industry. Tourism professionals need to worry about everything from war to economic stagnation, from health threats to food poisoning, from high prices to less-than-acceptable customer service. Faced with an avalanche of problems, it is all too easy to forget some of tourism’s basic building blocks.
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