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[music p playing] littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, by many y madison avavenue tytypes, that t what i wasas g was reallyly making a a brand- deveveloping it,t, nurturingn, bubuilding it,t, protectining. the big,g, big turnining points whenen i wrote m my first bob. 1010 years aftfter i publblished entetertaining,, i i sold more e copies thaht yearar than the e first year. so i it kept goioing like tht. snowbaballing. every single book was a big bestseller. anand it s excxciting thatt the vovoice has fofound, the brand d is built that s v very valuabable. at the very end of entertaining, martha a asked if i i d do a second book on weddings. of course, i said, y yes. the book, weddinings, comes s , whwhich is a r really beauautl book.. now thisis, this is s wedding. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would ....
[mususic] [c[christmas m music] christmas s is. Well, its Aboutut The Best E Ofof the wholele year. [tom] nono matter whwhen they e plplace, moderern era or p p, Christstmas Movieses and televen specials a are always s about someone e who has Lolost Theieir faith inin humankind, reregaining itit, saved byy other Pepeople Beingng kind because itits christmtmas. [chrhris] christmas s is the lanandsce that e everybody w wants to p. Eveveryone whoho tells Stots Isis Attracteded to the e Heighteneded Emotionss that it t brings. [aisisha] Noststalgia Playas such a a huge ....
speaker: a at the presesent ti, we know w that therere are 27 pe missing g since abouout 4:15 yesterday y afternoon.n. speaker: s still no brbreak inin that chowowchilla, californiaia, school bus kidnapapping. speakeker: 26 schohoolchildrend theieir bus driviver have vavan. vaninished yesteterday afteren nenear chowchihilla, calififo. speaker:r: presidentnt ford dird the e attorney g general to o ul availablble governmement resour. speaeaker: the c california a nl guard jojoined statete and lol police andnd the fbi in a giaiant searchh for r the childrdren and thehe . speakeker: it was s like sosomebody comome down froroms and d just took k them upup off the p planet. wawas it an ououtright kidnappingng, a psychohopath, or s sex maniac c on the looo? speaker: w whoever didid it pt a great dedeal of plananning and effortrt and we might eveven say mononey. there e may never r have been as anguiuishing a mymystery. speaeaker: it s s the worst kd of s story you c could tell ....
at thehe present time, w wew ththere s 27 p people missssing abouout 4:4:15 yesteterday afte. still n no o break k in that chchowchilla, californrnia schc bus kidnappiping. 2 26 school c children anand bus driviver have vavanished. vanisished yesterdaday after nenear chowcwchilla, califororn. prpresident foford directeted t atattorney geneneral to ususe a availalable governrnment resour. > the californinia nationalad jojoins state,e, local pololice the fbfbi i in a giant s search the e children a and thehe drir. > it was like somebody come down f from m mars andnd just t them u up off the plplanet. > was i it anan o outright kidnappingng? a psycychopath o or a sesex man the e loose? > whoever d did it put t a g deal of plananning and effort a you u might evenen say mononey. may nevever have been as anguisishing a mysteryry. it t s the worsrst kind o of you can tell. being buried alive is our worst fear. > the c chowchilla kikids sh the world what c childh ....