A portion of the proceeds will support more than 400 student athletes.
Athletic director Mario Moccia said he’s been looking forward to having an official Aggie coffee for some time.
“With NMSU’s position as the state’s land-grant institution and our history of agriculture, the collaboration makes perfect sense,” he said in a statement.
Nicholas Gonzales, along with business partner Leandra Gamboa, founded Estas Manos in 2018.
The company works to help farmers and farming communities in Latin America through sustainable coffee sourcing and production. Gamboa is from Las Cruces and a graduate of NMSU. She and Gonzales met in law school in San Francisco.
New Mexico State University grows brand with official coffee
December 22, 2020 GMT
LAS CRUCES, N.M. (AP) New Mexico State University is growing its brand with a new coffee.
Named after the desert peak that looms over the Las Cruces campus, “A” Mountain Roast adds to the school’s collection of collegiate-licensed products. NMSU already has official beer, wine and whiskey.
The school announced the new coffee and its partnership with California-based Estas Manos Coffee Roasters on Monday, saying the company has New Mexico roots and is currently operating in Las Cruces. The coffee will be available online, at Estas Manos popup locations and at other Las Cruces retailers beginning Tuesday.
New Mexico State University and Estas Manos Coffee Roasters have launched A Mountain Roast, the latest in NMSUs growing line of collegiate-licensed products. Estas Manos, a grass-roots business based in San Francisco, California, has New Mexico roots and is currently operating in Las Cruces. A portion of the proceeds will support NMSUs more than 400 student-athletes. New Mexico State University and Estas Manos Coffee Roasters have launched A Mountain Roast, the latest in NMSUs growing line of collegiate-licensed products. A portion of the proceeds will support NMSUs more than 400 student-athletes. (Courtesy photo)
A Mountain Roast will be available for purchase online, at Estas Manos popup locations, and at retailers around Las Cruces beginning Dec. 22. A special product launch will take place the same day from 8 a.m. to 2 p.m. at Spirit Winds in Las Cruces.