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Marriott International is aggressively signing up property managers for its Homes & Villas business, charging 15 percent commission on most stays, and barring property managers from working with Hyatt and Hilton, Skift has learned. The global lodging chain is even readying an employee discount program for stays at these properties.
Marriott for months has been signing up property managers. Vacasa and its new sister brand Turnkey as well as Natural Retreats are three of the more widely used management companies on Homes & Villas.
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Marriott International Inc. (NASDAQ: MAR) is absorbing 19 properties from Blue Diamond Resorts in the Caribbean and Latin America as part of an agreement with the hotelier s parent company, Toronto-based Sunwing Travel Group.
What Happened: The 19 Blue Diamond Resorts properties will become part of Marriott International s Autograph Collection by mid-2021 and include Royalton- and Planet Hollywood-branded hotels totaling more than 7,000 rooms spread across Mexico, the Dominican Republic, Jamaica, St. Lucia, Costa Rica and Antigua.
The financial aspects of the agreement were not disclosed.
Why It s Important: Marriott launched its multibrand, all-inclusive portfolio platform in August 2019 and has nine hotels across Costa Rica, Barbados and Mexico, with an additional five more being readied for Mexico, Curacao, Dominican Republic, Jamaica and Brazil.