Meet Kyra, a virtual influencer. She s not real but is collecting an online following of viewers. It is a new marketing trend some psychologists warn is manipulative.
Amid a surge of virtual influencers across the globe, India too has joined the game and has its own virtually influencer called Kyra. Termed "India's first Meta-influencer", the 21-year-old has become very popular with nearly 100,000 followers.