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Shinn, O’Hara: Restaurants will have to innovate after COVID-19 Tony Shinn Cristin O’Hara According to a widely cited psychology study, it takes an average of 66 days for a behavior to become permanent. What once were pandemic-driven paths to economic recovery in the restaurant industry are now customer-driven expectations – with no signs of slowing down. To survive, restaurants are finding ways to adapt into the technology-driven future of meal ordering and delivery, especially as many restaurants (and patrons) are looking toward special menus or family dining over the holidays. The pandemic didn’t create innovation but rather accelerated trends already in motion. A 2019 report found that nearly 60% of restaurant occasions were already off-premises, with consumers saying they were using drive-thru, delivery and take-out more often. Now virtual menus, mobile ordering, and contactless payments are the norm, and are faced with the question of identifying the ....