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So that is going well. isn t warren buffet s motto be greedy when other people are afraid. so there is market benefit to you make better decisions. tony, i m sure he is working with a lot of traders on wall street. countering that. yes. there is a recipe for an individual, as the masses of people out there bombarded with everything from you know, deodorant messages telling you, you should be afraid that you smell. or you are afraid you will get wrinkles or ugly spots on your hand or you re getting fat. it is a move, not a sim 78 one to make but a simple one to understand. it is move from outer directive from allowing the external forces to determine your decisions to moving your focus internally and making them from your own value system. beautiful stuff, tony. something to aspire to. appreciate the conversation. tony schwartz. up next, looking for a ....
Parents, suggests that fear as a motivator can be deeply embedded in your system and can be called upon in a moment s notice. that s exactly what happens. can you carry that fear with you, is what you are saying. that s exactly right. it can be triggered by very, very small things that happen in your life. so when you get a demagogue and you guys are the experts on when the demagogues are but when you get a demagogue that person is an expert at triggering fear. that s exactly what they want to do. tony, let me ask you this. in terms of a sheep mentality, one of the things i noticed in the run up to the 2003 invasion of iraq, was that there was sort of a secondary fear. one that i might be out on a limb if i m the only person speaking up against this. when we heard stuff in the context of the debt ceiling ....
Security. so how can we change it? today s specialist is tony schwartz, ceo of the energy project. sam, rob and tim are sticking around. tony before we get into the benefits of making decisions in not fear, tell us what the liabilities of making decisions are biologically of making decisions in fear. well you know, first of all, dylan, have you banished me to the corner here. this is a promotion. the people that we really like, we try to put in locations that are nowhere near us. fantastic. thank you. thank you. that s why we call you the specialist. yeah. so the issue with fear is that it s a reflection as you said of a physiological state. the state we all know is fight or flight. in fight or flight, some very specific things happen. the most important of them is that the prefrontal cortex shuts down. that is where we do thinking. and if thinking is required for ....
They have nuclear weapons. it didn t matter that that was not true and there was a raft of evidence suggesting it wasn t true. so long as you can get people to fear their immediate survivor is at stake, you got them where you want them to get them to do what you want them to do. tony, how long does that response that physiological response last? these long decisions, like going into iraq, like going into you know the tarp. are these things are these things you make a decision because you are scared and you keep going? how do you perpetuate fear in a sense? if you said fight or flight. the answer is that you can move the hormones that prompt fight or flight in and out of your blood stream incredibly quickly. 30 seconds if you are really skilled at quieting the body and the mind. but the whole notion of trauma, whether it is trauma that occurs in a war situation or trauma that occurs in having difficult ....
We are talking about the debt ceiling, right? the debt ceiling is you know we see a lot of bluster out there. there is a lot of people talking back and forth but the market doesn t believe this will happen. we thought lehman brothers was good at 40 bucks a share. i got it. bring in the imf. bring in the imf so you say that with the really? yes. the guy that sits here. we are going to take a break. we ll come back. not on the imf. not on the war on terror. not even on defaulting on america s debt. when you add it all together, how do we make rational decisiones about these problems when we are swimming under a culture of fear? our specialist, tony schwarts, when the way we are working isn t working. of a the break. boy, i m glad we got aflac huh. ....