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Simon Cowell joins The Wiggles in latest Uber Eats campaign June 28, 2021 11:02 The latest campaign sees Cowell join The Wiggles as The Grey Wiggle, much to his chagrin. One of the spots sees The Wiggles singing about what they will be eating for dinner, only to be interrupted by an irate Cowell, stating that he has already had dinner. Each spot shows Cowell interacting with The Wiggles, with his dry wit contrasting their bubbly personalities. ADVERTISEMENT Uber Eats AUNZ head of marketing, David Griffiths, said: “Aussies love nothing more than coming together with their friends and family, and usually, food is at the heart of these sharing occasions. Consequently, we are seeing more and more families come into the category. The Wiggles are an Aussie institution and Simon was the perfect person to join the band as The Grey Wiggle. The campaign builds from week-to-week across all forms of traditional, digital and social media so keep an eye out for some a ....
Boldness pays dividends: Special Group crowned Campaign Brief Australian Agency of the Year campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
February 8 2021, 11:51 am | BY Ricki Green | 22 Comments Uber Eats has recruited comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrios to feature in this year’s Australian Open campaign, ‘Tonight, I’ll Be Eating for Love’ via Special Group Australia.
‘Tonight I’ll Be Eating for Love’ is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrios. While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thousands of opportunities to win free m ....