The world’s largest PR firm surveyed over 32,000 people in 28 countries for its latest annual report, which debuts ahead of the World Economic Forum in Davos.
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From Bloomberg: 'For a whole bunch of reasons, people are looking to businesses and brands to share their values, to share their identity, to speak for them and address societal issues, especially if they feel that government is not up to the job,' said Tonia Ries, an executive director at the Edelman Institute, a branch of public relations and research giant Edelman.