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Share on Indian spices are renowned across the world for their rich taste, texture, aroma, and medicinal value. According to an IBEF report, Indian spices worth $3.65 billion were exported in FY20 alone. Joshy Thomas, Tomy Joseph, Jaisy Augustine, and Divya John, who come from agricultural families, are aware of the significance of not just locally produced spices, but also of food products and homemade food. In 2016, the four relatives launched Kochi-based ecommerce platform NatureLoc to enable consumers to purchase chemical-free, authentic, farm-grown, and homemade food products and spices sourced directly from small-scale farmers and local producers. Speaking to YourStory, Divya explains, “NatureLoc.com was started with a vision to sell natural and local products directly to customers online. The startup was launched with ....