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Downtown Mainstreet sets inaugural Love Fest events February 1, 2021 6:05 PM Site staff LA CROSSE, Wis. (WKBT) Downtown Mainstreet will sponsor its inaugural Love Fest from Feb. 8-14, with events including skating and girls hockey demonstrations and a Fat Tire Bike Race, among other activities, as well as shopping and dining experiences. The new festival, which will begin at 10 a.m. Feb. 8, is a family-friendly celebration. Downtown Mainstreet has partnered with the free app, Sabadash, which enables downtown businesses to participate in the convenience of online shopping. The initial online promotion is the celebration’s 8 Love Fest Valentine Gift Packages. Following are some of the activities: ....