HAYMARKET, BOSTON — It s been a tough year for Massachusetts farmers, but in spite of heavy rains and catastrophic flooding, the cream of the tomato crop was glistening in the
Growers unite to popularize tasty pink tomatoes in Poland
The Malinowy Król Association is an organization of Polish producers who have been growing tomatoes for years. They were established in 2019 with the goal of popularizing tasty pink tomatoes of the Tomimaru Muchoo variety in Poland. In order to achieve it they created own brand for this variety – Malinowy Król, with a special design, feeling and touch. Usually you will see some individual promotion of a tomato segment in the retail magazine or in the supermarket, but this time it is different! The tomato brand went straight to TV, they say. But what s the difference? The beauty of this B2C promotion campaign is the grower collaboration to defend their unique position of Tomimaru Muchoo in the Polish market.