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Twitter, rebranding and brand equity: Academic Minute

Today on the Academic Minute: Matthew Pittman, assistant professor in the Tombras School of Advertising and Public Relations at the University of Tennessee at Knoxville, explains why Twitter’s rebranding to X hasn’t gone well. ....

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Guest speaker Scott Rosenkrans takes look at artificial intelligence in philanthropy

On Oct. 26, in the College of Communications and Information, guest speaker Scott Rosenkrans gave students an insight into the world of advertising, now inhabited by artificial intelligence. Rosenkrans, the ....

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UT's Joseph Stabb among the first in LGBTQ community to freely give blood | Administration

On Oct. 3, 2023, history was made at the Knoxville Area Chapter of the American Red Cross by a fellow Tennessee Volunteer. Joseph Stabb, assistant professor of practice in the ....

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