Seymour Stein, the man who took Australian band The Saints to the world and whose wife discovered the Ramones in a dive bar, would arm himself with cheesecake to secure international deals.
As the co-founder (with Richard Gottehrer) of Sire Records in 1966, Seymour Stein reshaped the direction of popular music with his signing and tireless support of acts like the Ramones, Talking Heads, the Pretenders, The Smiths, The Cure, Ice-T, Echo & the Bunnymen, the Replacements and Madonna.