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Hootsuite acquires startup, looks set to retain B Corp. status after ICE controversy - Business News

Hootsuite acquires startup, looks set to retain B Corp. status after ICE controversy - Business News
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Vancouver social-media management company Hootsuite buys Sparkcentral to boost SaaS capabilities

by Charlie Smith on January 6th, 2021 at 8:06 AM
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Software as a Service, a.k.a. SaaS, has taken off during the pandemic, due to its flexibility. It allows users to access data from the cloud from any device that s connected to the Internet.
This morning, one of Vancouver s leading tech companies announced that it has bought an SaaS provider.
Hootsuite, a social-media management company, didn t disclose how much it paid for Sparkcentral, which is based in Belgium and New York City.
According to Hootsuite, Sparkcentral is a best-in-class social and digital customer care platform that works with Air Canada, Slack, JetBlue, Axa, and Careem. ....

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