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Origin Following the Tampa Bay Buccaneers’ Super Bowl LV win on Feb. 7, 2021, Snopes became aware of the below-displayed tweet alleging that the Walt Disney Company has paid Bucs quarterback Tom Brady to say a version of “I’m going to Disney World” or “I’m going to Disneyland” more times than any other professional athlete. The tweet included a four-second clip of Brady and Bucs tight end Rob Gronkowski immediately after their 31-9 victory over the Kansas City Chiefs, yelling to a camera: “We’re going to Disney World!” Later, Disney incorporated that footage from the sidelines into a longer advertisement for its theme parks, displayed via Disney Parks’ YouTube channel and blog. Unlike those in previous years, the 2021 commercial not only highlighted the winning team’s achievement but also recognized health care workers on the frontlines of the COVID-19 pandemic. ....
How the I m Going to Disney World Super Bowl Ad Started February 7, 2021, 1:31 AM · Disney will not host its traditional post-game Super Bowl victory parade at Walt Disney World or Disneyland this year, due to the pandemic. But the company is still planning to film its I m Going to Disney World! TV commercial featuring one of the stars of the game, immediately after their big win. Michael Eisner and [his wife] Jane were having dinner at the Plaza Inn on the night that they opened Star Tours, and they were hosting Dick Rutan and Jeana Yeager, who d just flown around the world in that small plane. Jane Eisner said, My gosh, you folks have flown around the world nonstop, what are you going to do next? And [Jeana] said, we re going to Disneyland! Jane turned to Michael and said, That s a good phrase, remember it. ....