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New Theory's quirky and eye-catching branding aims to shake up the wine market

Wine is a tough market to break into. We explore how New Theory is rewriting the rule book. It's strange when you think about it. We'd never consider.

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A fresh look for wine brand New Theory

Previously known as Nouveau, the brand has worked with illustrator James Graham to breathe new life into the stuffy world of wine

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Nouveau Wine Rebrands To New Theory

Ripping up the rule book and smashing down the walls around wine. Nouveau looks to the old methods of winemaking but brings them into the now. Throwing raves

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