Ben & Jerry s thumbs nose at NFL with Colin Kaepernick advertisements near Super Bowl site
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FILE - In this Nov. 16, 2019, file photo, free agent quarterback Colin Kaepernick arrives for a workout for NFL football scouts and media in Riverdale, Ga.Todd Kirkland / Associated Press
Ben & Jerry s, the ice cream brand that has developed a reputation for being outspokenly progressive on social issues, is thumbing its nose at the NFL by putting up a mural and a billboard in Tampa Bay the site of this weekend s Super Bowl LV that advertise its new Colin Kaepernick-themed flavor.
The Change the Whirled flavor (which is non-dairy because Kaepernick is a vegan), debuted in December to fawning reviews from the Today show and soccer star Megan Rapinoe. Ben & Jerry s entered into the venture following the killing of George Floyd and the ensuing protests in the summer of 2020.
Todd Kirkland/Associated Press
Ben & Jerry s unveiled a massive billboard featuring former NFL quarterback Colin Kaepernick on Wednesday in Tampa, Florida, which will be the location of Super Bowl LV on Sunday.
As seen in a photo from Front Office Sports, the billboard is an ad for Ben & Jerry s new ice cream flavor called Change the Whirled.
Front Office Sports @FOS
Ben & Jerry s put up a Colin Kaepernick billboard in Tampa just in time for the Super Bowl. https://t.co/VxIOqmWCJG
Front Office Sports added that the vegan ice cream is a collaboration between Kaepernick and Ben & Jerry s, with all proceeds going to Kaepernick s Know Your Rights Camp.
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The 2020-21 NBA season is less than two weeks away, and teams have already begun training camp after the condensed offseason. They re already hard at work putting together their starting lineups for opening night.
Some teams made massive changes in the offseason that will require them to rework their starting fives. A few of them have injury concerns that will force them to start players on a temporary basis, while others have maintained the status quo.
Each team has different aspirations. Some teams will be more focused on developing their young players and keeping an eye on the 2021 NBA draft. Others will look to make a run at the postseason with the addition of the play-in tournament. A special few will contend for a championship.