The University of Oklahoma athletic department announced Thursday the creation of a first-of-its-kind Athlete Services Division to take its NIL program beyond the typical collectives model schools have embraced over the past two years.
In the second year of the NCAA legalizing payments to student-athletes, a nascent patchwork of financial advisors, firms and university athletic programs aim to address a huge problem.
NCAA rules limit how schools can pay athletes, but name, image and likeness deals have led to a series of new, creative ways for businesses and boosters to direct money to athletes.