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Making the Most of Your Customer Experience Journey Maps

Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer. ....

Journey Maps , Foundational Steps , Customer Journey Mapping , What Lies Ahead , Great Looks , Customer Remains , Tobias Komischke , Voice Of The Customer , Journey Mapping ,

Eye Tracking vs. Saliency Modeling

Eye tracking and saliency modeling answer similar questions. But other factors will determine which approach is right for you. ....

Erik Mclean , Technique Suits Your Organization , Eye Tracking Software , Facial Recognition , Eye Tracking , Tobias Komischke , User Interface Design , Digital Experience , User Experience , Web Analytics ,