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In 2012, Tobias Briffa landed in Vietnam with one suitcase and bags of optimism. He found work at an agency in Ho Chi Minh City, where he collaborated with the world’s most influential brands, namely Coca-Cola and Unilever. But he quickly grew uninspired. Tobias felt large corporations were a barrier for true and meaningful creativity. It was this sense of restlessness that brought three of his friends together to set up their own boutique ad agency. But the experience was not dissimilar. They realised it was time for something new altogether. “We came together and decided to invest the money we made from advertising in setting up a small home-brewing project. Originally, we considered different products, but we stuck with beer because Luis, one of my business partner’s brothers, was planning to come back to Vietnam and join us on our business endeavours. He was both very passionate about home-brewing and a biochemist,” Tobias, 33, says from his home in Ho Chi M ....