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In their numbers, their profiles rose, alongside their Instagram accounts followed by millions of women all over the world, who flood their DMs and comment sections with testimonials, hearts filled with gratitude of how great the products worked for them, making enquiries about the next product, sometimes almost pleading. Since the turn of the last […] ....
By Dennis Da-ala Mirilla 31 January 2021 | 7:40 am Before the lockdown started in Lagos, Tobi Kukoyi – who identifies herself as a “beauty and sex therapist” and founded Mydsiac in 2018, selling Kayan Mata to women – used to have at least 50 one-on-one enquiries with clients on a slow business day. But when the coronavirus forced the world to shelter in place, many with loved ones, business went over the roof. “I make women Queens in their homes and their relationships,” she says. It was about love. Societal pressure will not allow women the breathing space to find love on their own terms if ever they are interested. And so when these Instagram women started their accounts, preparing and delivering to doorsteps, Kayan Mata which promises to “make Oga propose in two weeks” or “make Oga buy you that new Benz”, Nigerians got interested. ....