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Patrón debuts Toast Your Real Ones campaign
16th December, 2020 by Nicola Carruthers
Bacardi-owned Patrón Tequila has released a new Instagram campaign that celebrates transparency, called Toast Your Real Ones.
The videos for the campaign were filmed simultaneously in real time
The new campaign looks at how real people are celebrating during the festive period this year. At the core of the campaign is a video featuring three groups of friends, who are the real friends of filmmakers Luka Wilson, Julia Pitch and Katharina Raven.
The groups, which are located in US cities New York, Atlanta and Los Angeles, are depicted celebrating either virtually, by being physically distanced or living together. Each group is shown consuming Patrón. ....

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