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Around. and status i felt very often to speak on your behalf sometimes before you d even thought about it. yeah, that was the case, an issue between me and allister. but no, no one ever had that license. he said, look, if you can see the stuff that s on my desk every day, but i can t show it to you because it s intelligence. that was the thinking that led him to say, why can t we put out something that at least gives a sense of it? intelligence agency said, well, look, yes, you can have this information and you can use it. ....
Professionalized the government operation. to give a veneer of openness. in fact, i suspect that, you know, they tried very hard to make sure that they created an impression of openness. but the truth is they were screwing down the lid all the time. people talk about spin and tony blair and all of us, but you did actually expose yourself quite a lot. i always think with the spin thing, that was in part a media term that was invented because we had a very effective media operation. you had peter mandellson, the whole new labour machine telling cabinet ministers what they can say. oh, he wrote the rule book in many respects. in my early 20s, he was the guy. i copied it, absolutely. allister was an ....
Extraordinary, talented, media operative. he wasn t just about interacting with the next day s news. it was also about the importance of getting a clear narrative across. we wanted to be proactive. we wanted to feed the beast. we were framing things, offering stories, making announcements. i remember being on a 747 on some trip and they were in the upper deck. and bear came up first and had a generous around him and allister came up and quite literally the pack move frd blair to allister. and blair said, i m still here. so, absolutely his masters voice. yeah. you did, you know, famously give allister campbell our status ....