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Will BARC in its current form be able to withstand the intense scrutiny?
31 Dec, 2020 - 08:55 AM IST     |     By Mansi Sharma     
NEW DELHI: The broadcasting industry had already been reeling under the impact of the Covid2019 pandemic when the Mumbai police came down on it, hard. On 8 October 2020, Mumbai police commissioner Param Bir Singh addressed a press conference about its investigation into an alleged scam involving the television audience measurement system.
The matter had come to light when ratings agency Hansa Services Pvt Ltd, a contractor of Broadcast Audience Research Council (BARC), filed a complaint with the authorities, alleging that some TV channels had been manipulating their television rating points (TRPs). This had led to faulty calculations for advertisers and a major loss of revenue for stakeholders. ....

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