travel sequences, we can go a little more crazy and have flickering and those effects you re seeing on screen. what is the benefit to you guys? you re a cable channel, you re not making money from people lighting up their homes in syncization with your shows, are you? no, not directly. for us it all goes back to storytelling. anything we can do to enhance the storytelling experience, we really felt like this internet of things, or the connective home where you had all these things within your house that are actually connected to the internet, look, what can we do with this to enhance the storytelling experience? we quickly got to the lighting and realized we can now make your home part of the experience, and to really use in an entire room or your entire house, to tell the story along with what s happening on screen, we felt that was something powerful and something our friends would enjoy.