OPINION: Last week the Co-operative Bank announced it is the latest New Zealand business, and the first New Zealand bank, to get ‘B Corp’ status. This may not sound significant, however it’s a clear signal of how our world is changing. Business is increasingly about purpose as well as profit. B Corp status acknowledges a business is not only committed to making profit for shareholders but is also mindful of its impact on our planet. The Co-operative Bank joins a small but influential group of other New Zealand B Corps, including large companies like Kathmandu and small, nimble and forward-thinking businesses like Sharesies and Ethique.