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on May. 20, 2021 - 11:01 AM Some states are synonymous with certain foods. California has avocados. Idaho has spuds. Alaska has king crab. And Texas has those three magic letters: B-B-Q. As it happens, this month doubles as National Barbecue Month, giving Travel Texas (the state office of economic development and tourism) and agency of record Proof Advertising an ideal way to attract vaccinated Americans eager to hit the road after an extended pandemic lockdown. A new tourism campaign leans into the Lone Star State’s barbecue pedigree, with a social and digital scavenger hunt providing a novel way for hungry barbecue enthusiasts to experience the entire state of Texas. ....