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Howatson + White launch first brand campaign for Allianz Australia

Howatson + White launch first brand campaign for Allianz Australia
May 10, 2021 10:00
Allianz Australia has launched its new integrated brand campaign, ‘Behind you for what’s ahead’, the first work from high-profile creative startup Howatson+White, following the agency’s official launch in early March.
The work is the first creative execution of the new global brand refresh first flagged in October 2020 to promote the insurer’s purpose – ‘we secure your future’, and a new visual identity.
The new campaign from Allianz and Howatson+White
“We have been collaborating with our colleagues in Munich on this, and we have done extensive customer research and in-depth analysis on the business that has led to the development of the strategy,” said Allianz Australia general manager marketing, Sophie Finn, in an interview with Mumbrella ahead of the campaign launch. “We have co-collaborated at a global level on the development of the brand platform, ....

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Mumbrellacast: Is the age of the combined telco/media company over?

Mumbrellacast: Is the age of the combined telco/media company over?
May 6, 2021 4:38
Verizon announced the sale of Verizon Media this week, with private equity firm Apollo Global Management Inc. for US$5 billion. The company will go forward under the name Yahoo with Verizon retaining a 10% stake in the company. The team looks at how the deal may affect the company’s Australian outpost, led by Paul Sigaloff, as well as what it means for the future of telcos trying to become media companies, and vice versa.
Things are looking up for the Australian ad industry, with Standard Media Index reporting an upward turn in spend for the month of March and a surge in forward bookings for April. So which sectors are looking rosy going into the rest of the year, and how do you measure ad spend year-on-year when looking at a lockdown-punctuated 2020? ....

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Go Transit sets up Sydney office

Go Transit sets up Sydney office
May 6, 2021 3:10
Privately-owned rout-of-home media group, Go Transit, has set up a Sydney office following increased demand for its services.
Joining the new Sydney office are Sally Stafford and Danielle Taylor, who will work alongside Sydney agency sales director, Marika James.
Stafford joins as an agency account manager, from from Lifesight data and analytics firm Lifesight, and has more than six years of agency experience. She previously managed senior client relationships including Macquarie Bank, Luxottica and Canadian Club.
Sally Stafford, Marika James, Danielle Taylor.
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“We are very pleased to welcome Sally to the team and I share her energy and passion for our quality ....

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SCA reports a better than expected quarter for Q1 2021

SCA reports a better than expected quarter for Q1 2021
May 6, 2021 10:34
Southern Cross Media Group (SCA) has shared with investors that its revenues continue to improve with the previous quarter advertising revenues down only 4.3% compared to the corresponding period in 2020, ahead of the projected negative 6% to 8% it had originally flagged.
It stated that audio revenue is growing “underpinned by a strong increase in digital audio listening and resulting monetisation”.
Full Financial Year EBITDA is forecast to be between $118 million and $125 million, while net debt is forecast to be between $55 million to $65 million.
The media group is confident that audio earnings, which represent 68% of the group earnings (on average between second half FY2019 and first half FY2021) are expected to expand – led by an accelerating digital audio market. SCA cited a 70% year-on-year increase in live streaming, amounting to a total of 1.6 million live radio streaming l ....

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Tourism Australia pushes ahead on data-led strategy in a cookieless world

Tourism Australia pushes ahead on data-led strategy in a cookieless world
May 3, 2021 10:19
While international borders have been shut for over a year and look set to remain shut for the foreseeable future, Tourism Australia is continuing to work behind the scenes on how to increase tourism once borders open.
Tourism Australia, GM of digital and transformation, Paul Bailey, said the national body had been working with its agency, UM, and partners to better understand its target travellers and to create “the path of least resistance”.
Paul Bailey
The tourism body started work nearly two years ago to to build out a unified ID, before being interrupted by bushfires and COVID. ....

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