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McCann wins Just Eat Takeaway.com Group pitch to retain local Menulog business

March 17 2021, 4:03 pm | BY Ricki Green | No Comments
Online food delivery marketplace Just Eat Takeaway.com, which operates Menulog in Australia and New Zealand, has retained McCann Worldgroup as lead global creative agency, after the incumbent brought the heat to a four-way pitch with Adam & Eve/DDB, Bartle Bogle Hegarty and TBWA\London.

Following a number of successful global and local Australian campaigns, the increasingly favoured delivery brand reported a 104% YOY order growth across ANZ, with 166% YOY growth in Q4.
Says Simon Cheng, marketing director, Menulog: “McCann has been a key strategic and creative partner amid a period of rapid growth here in Australia. Their work localising our global Snoop campaign in particular has been outstanding, including shooting new Australian work with Snoop during the height of the pandemic and originating our record-breaking TikTok Delivery Dance campaign. We are delighted to be able to continue this great re ....

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Menulog parent company Just Eat Takeaway.com reappoints McCann to creative

Menulog parent company Just Eat Takeaway.com reappoints McCann to creative
March 17, 2021 12:01
Just Eat Takeaway.com, the parent company of Menulog in Australia, has reappointed McCann Worldgroup as global lead creative agency after a four-way pitch process.
The pitch was run out of London and had McCann up against Adam & Eve/DDB, Bartle Bogle Hegarty and TBWA London.
The includes McCann Australia, which was bought by Ben Lilley last year, which through connections to global clients maintained the agency name as part of the licensing agreement in the sale.
The review followed the US$8.5 billion merger between Just Eat and Takeaway.com last year, and moved to consolidate the two businesses’ agency relationships. ....

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