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Saurabh Sharma, Head of marketing of Asics India said the firm is looking beyond tier-I cities to increase its presence and works with athletes across different sports to gain marketing momentum ....
Retail loan demand moving to smaller cities from young borrowers: Report SECTIONS Share Synopsis Consumer credit demand and access has undergone a paradigm shift over the last few years, with the post-pandemic circumstances having further accelerated this change said Rajesh Kumar, managing director and CEO of the credit bureau Getty Images The report also underscores the increasing use of technology platforms to borrow in recent times. COVID-19 has impacted borrower behaviour pattern with a majority of borrowing shifting out of tier-I cities, demanding smaller ticket loans and millenials accounting for a bulk of retail loan demand according to a joint report by credit bureau Transunion Cibil and Google. The report also underscores the increasing use of technology platforms to borrow in recent times. ....