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Smaller cities a big market for Apple, account for over 60% of sales now, ET Telecom

"Before the pandemic, Apple s focus was merely on Tier-I or maximum Tier-II markets through its premium resellers and broader regional distributors as bulk of the demand came from and was catered to tier-1 markets which was more than 65-70%," Neil Shah, vice president of Counterpoint Research, told ET. ....

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Smaller cities a big market for Apple, account for over 60 per cent of sales now

"Before the pandemic, Apple s focus was merely on Tier-I or maximum Tier-II markets through its premium resellers and broader regional distributors as bulk of the demand came from and was catered to tier-1 markets which was more than 65-70%," Neil Shah, vice president of Counterpoint Research, told ET. ....

West Bengal , Tamil Nadu , Andhra Pradesh , Neil Shah , Counterpoint Research , Reliance Digital , Tier Ii Markets ,

Smaller cities a big market for Apple, account for over 60 per cent of sales now, ET Retail

"Before the pandemic, Apple s focus was merely on Tier-I or maximum Tier-II markets through its premium resellers and broader regional distributors as bulk of the demand came from and was catered to tier-1 markets which was more than 65-70%," Neil Shah, vice president of Counterpoint Research, told ET. ....

Andhra Pradesh , Tamil Nadu , West Bengal , Neil Shah , Counterpoint Research , Reliance Digital , Tier Ii Markets , Reliance Digital ,