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Thor Svaboe is an enthusiastic writer on watches for GQ, and the only Norwegian that doesn’t own a pair of skis. After a stint on YouTube and the largest Scandinavian Online Magazine, Svaboe writes for Fratello Watches, with previous editor’s roles at Time + Tide Watches and Oracle Time. While keeping a finger on the pulse of the watch world, Svaboe tries to avoid his Contrarian label, failing miserably. You will find him in a business meeting wearing a Brioni jacket with a £19 orange Casio, or on the beach with a frayed tee and a small bespoke dress watch. Thor has interviewed Industry CEOs and horologically-focused artists alike, and has the unimaginative social media handle @thorsvaboe. ....
A collaboration between two iconic watch brands - Swatch and Omega - was one of the biggest talking points of 2022 and led to pandemonium in shopping centres around the world, including Melbourne and Sydney. ....
Two iconic watch brands, one low price – the MoonSwatch was destined to be an astronomical collaboration. While Swatch has stressed that this wasn’t a limited edition release, it wasn’t enough to prevent crowd chaos at launches across the globe. ANGELA HAN explores what this says about consumers today and what it means for the watch industry. ....
Shopping centres in Melbourne and Sydney were flooded with thousands of people trying to get their hands on the latest headline generating timepiece on Saturday 26th of March, ahead of other major global markets. ....