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Why Bain's Double Impact Invested in This Natural Soap Brand


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Bain Capital s Double Impact fund made an investment in soap brand Hand In Hand this month.
It s one of a handful of consumer-focused companies that the impact fund has backed.
The brand won Double Impact over with its work on ingredients, packaging, and communities in need.
Investors have put billions of dollars behind fast-growing personal care brands that market themselves as better for consumers, society, and the environment over the last several years.
But Cecilia Chao, managing director at Bain Capital s Double Impact fund, took a more selective approach to sifting through brands to find one to invest in. Instead of investing in a brand that made promised just one thing, such as higher-quality ingredients or sustainable packaging, Chao wanted one that could prove it was taking action on multiple fronts and doing be ....

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