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CZAR BE director teams up with TBWA\Belgium on playful campaign
Czar Brussels director Billy Pols latest commercial for Telenet features a world where you can walk through glass.
Created by TBWA\Belgium, the film starts with a woman who is working in her home. With ease, elegance and a touch of playfulness, she decides to leave her desk in search of some inspiration, and she does so by swiftly exiting through the window - as if the glass were just a (restrictive) fiction of her imagination. She dances through the warm city life to the beat of FKJ & Masego’s ‘Tadow’ and goes in and out of windows without any limitations. The climax of the film comes when her feet quite literally leave the ground, and she is floating over the city skyline. ....

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