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Animal Welfare Institute takes on Boar’s Head over advertising claims 3 The AWI says Boar’s Head does not meet a high enough standard of animal care to warrant “humanely raised” claims, yet the cold meat supplier does adhere to industry guidelines. The Animal Welfare Institute (AWI) has challenged Boar’s Head, a deli meat supplier based in the US, before the Federal Trade Commission (FTC). The AWI claims the cold meat supplier uses “deceptive” advertising practices in promoting what Boar Head’s describes as “humanely raised” chicken sausage and Simplicity All Natural turkey products. According to the AWI, there is no evidence that Boar’s Head raises its chickens and turkeys in accordance with animal welfare standards that exceed standard industry practices. ....
Photo by The Len February 23, 2021 Washington, DC The Animal Welfare Institute (AWI) challenged Boar’s Head today before the Federal Trade Commission (FTC) for using deceptive advertising practices in promoting its “humanely raised” chicken sausage and Simplicity All Natural turkey products. There is no evidence that Boar’s Head, a billion-dollar deli meat brand headquartered in Sarasota, FL, raises its chickens and turkeys in accordance with animal welfare standards that exceed standard industry practices. In reality, Boar’s Head merely complies with the minimum industry animal care standards of FACTA (Farm Animal Care Training & Auditing) for its chicken products and the National Turkey Federation (NTF) for its turkey products. AWI is requesting that the FTC protect consumers, animals, and farmers by preventing Boar’s Head from engaging in marketing designed to create the false impression that its chickens and turkeys are treated better than birds on any ....