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hide n seek “It’s like waking up every day and coming up with a school project,” Brandon continues. “Like you’re trying to impress your teachers. You’re trying to impress everyone who watches the video, and you want everyone to like it. You don’t want to post anything that doesn’t represent you, and if society’s standard is us as being the Chosen Ones, as being good-looking kids or whatever, as being the new entertainment then there’s standards to it. Everything you post has to be likable.” There’s no clearer evidence for this than TikTok’s Creator Marketplace, where brands can shop through a catalogue of youngsters with the same breezy efficiency that they might otherwise experience when browsing for a J.Crew sweater. Listing influencers’ most pertinent statistics, the marketplace allows brands to search any number of specifications country, topic, audience age, average views, etc. For example, if I wanted to add an influencer named Meghan McCa ....