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Study: Advertising is profitable business growth driver

A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay b ....

Matt Hill , Covid Brexit , Financial Services , Thinkbox Research , Profit Ability , Gain Theory , Wavemaker United Kingdom , Paid Social , Online Video ,

Advertisers "massively overestimate" TikTok and SVOD consumption Prolific North

A new study shows that advertisers’ understanding of how much people use TikTok and subscription video services is “massively over-estimated.” ....

United Kingdom , Matt Hill , Hannah Whyte Smith , Thinkbox Research , Media Development , Squid Game , Research Director , Ipsos United ,