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Hitting and kicking his pet cat, the fine will be donated to animal welfare charities. essex police are investigating as are the rspca who have taken both of zouma s cats into their care. the hammers say they will support any investigation but have been heavily criticised for not dropping zouma from the side that beat watford last night. a number of sponsors have threatened to cut ties with the club. adidas have ended their own association with zouma, saying he is no longer a contracted athlete. the manager david moyes said zouma played because he is one of their best players. it makes it hard, because footballers are not commodities that can be bought and sold, therefore it has to be taken into consideration, and also if a footballer is good and there is no doubting that kurt zouma is a good footballer, the rewards they can bring to a football club, west ham are trying hard to qualify for the champions league. ....
Been booed by his own fans, west ham united fans and watford fans at that game last night and now he has been dropped by adidas who are his boots sponsor. they have concluded an investigation into what happened, the footage emerging of him kicking one of his cats, and they are saying they can confirm, adidas, can confirm that kurt zouma is no longer one of their contracted athletes. joining me now is nigel currie, a sponsorship and marketing consultant. i suppose it s not a huge surprise that a sponsor like i did this would drop kurt zouma. it is that a sponsor like i did this would drop kurt zouma. drop kurt zouma. it is not a surprise drop kurt zouma. it is not a surprise me drop kurt zouma. it is not a surprise me to drop kurt zouma. it is not a surprise me to disarming i drop kurt zouma. it is not a - surprise me to disarming pretty quickly. sponsors tend to take their time with these things but i think the story is moving quickly and i think adidas have moved very quickly i ....
One they needn t have got into. is there anything that they as a club and him as a player can do now is to try to make good some of the reputational damage that has already been done in? thea;r reputational damage that has already been done in? been done in? they are running to catch u- been done in? they are running to catch up now been done in? they are running to catch up now because been done in? they are running to catch up now because what - been done in? they are running to catch up now because what they i catch up now because what they should have done last night was banned him, not picked him for a couple of matches, let the situation dry down. what they have done is find him and all that has done is highlight how much the player gets paid and everybody is reacting to that equally badly. that equally badly. good to talk to ou, thank that equally badly. good to talk to you. thank you that equally badly. good to talk to you, thank you very that equally badly. good to t ....
At the expense of entertainment. as a cat owner myself, i was completely appalled to see the video, the sheer level of violence that kurt zouma was showing towards his cat is completely disgraceful. i think whilst he has apologised, ultimately at blue cross we would like to see him prosecuted. natalie pirks, bbc news. and just a follow up to that story, in the last few seconds we have heard that adidas have dropped kurt zouma. they have said in a statement that mike we have concluded our investigation and can confirm kurt zouma is no longer an adidas contracted athlete. thatis that is another big blow to kurt zouma, already fined two weeks wages, his two cats taken off him and put into our spca care, he has ....