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Author traces what makes Pappy Van Winkle whiskey so treasured

Share this - copied Author Wright Thompson joins Morning Joe to discuss his new book Pappyland: A Story of Family, Fine Bourbon, and The Things That Last. Dec. 31, 2020 ReadMore

PODCAST | Inside 'Pappyland' with author Wright Thompson

LOUISVILLE, Ky. (WDRB) Pappy Van Winkle wasn’t always the most sought-after bourbon in the world. In fact, the Van Winkle family would have faded from the distilling business altogether were it not for third-generation proprietor Julian Van Winkle III’s toiling in the 1980s and 1990s to revive his grandfather’s legacy. “The thing you learn is that Julian inherited this failing business essentially in 1981, when his father died, and for 15 or 16 years he couldn’t get anybody to buy this stuff,” said author and ESPN senior writer Wright Thompson. “PAPPYLAND: A Story of Family, Fine Bourbon, and the Things That Last​,” details the history of Louisville s Van Winkle family in the bourbon distilling business.