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Executing a strategy. what about specifically, david, the brands? you have the exclamation point behind the jeb slogan, there s hillary clintons, you have donald trump in the hat, make america great again, you have bernie sanders, feel the burn. which has been most effective? i think martha is right about trump and playing the ceo card, and i think that is his brand. i think that s what he s running on, and it can work. what he s got to be careful about is sullying the brand. that is two things, using language that demeans the office and demeans others, such as women, and he has to be very careful he s not seen as reckless. ceo gets a 3:00 call in the morning, wants to say bomb them, let the missiles go, and hillary can use that all day, how do you feel about donald trump answering a phone call at 3:00 in the morning, that s when real ....