With the world of work changed forever due to the Covid-19 pandemic, mobile apps cash in, with consumer spend increasing 20% annually with business apps showing particular spike in usage.
13 gennaio 2021
SAN FRANCISCO, Jan. 13, 2021 /PRNewswire/ App Annie, the mobile data and analytics company helping brands and publishers create winning experiences on mobile, today released The State of Mobile 2021 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy.
2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape despite COVID-19 restricting their way of life. Consumers spent $143 billion on mobile apps in 2020, an increase of 20% from 2019. Top markets driving this spend included China, United States, Japan, South Korea and the United Kingdom.
Select findings include:
The State of Mobile 2021 shows how to navigate macro trends and demographics which helps identify which leading brands and publishers are winning across gaming, fintech, retail, social, video, and others.